Brand Story
2013 — the beginning of an incomparable taste!
PICK BAKE is more than an egg tart brand. We are presenting a new paradigm for dessert culture.
Our Challenge
We challenge the belief that “there is no such thing as a perfect egg tart.”
Flaky pastry rich with the aroma of butter, and golden custard that melts in your mouth, in perfect harmony. PICK BAKE turns this impossible challenge into reality every single day.
Our Own Innovation
The true innovation of PICK BAKE lies entirely in its name.
PICK — choose it yourself
The freedom to choose exactly the egg tart you want, at exactly the moment you want it
BAKE — baked with care
Baked the moment you order: live, fresh, and full of energy
Not yesterday’s tart, but a tart made for right now.
PICK BAKE adds a new value to the egg tart: time.
Beyond the Boundaries of Taste!
Combining the authenticity of traditional Portuguese methods with a Korean sensibility, PICK BAKE egg tarts
go beyond dessert to become a cultural experience.
From the classic original to seasonal limited editions,
every day at PICK BAKE is a new discovery.
A Conviction Stronger Than a Promise
PICK BAKE does not promise. We prove.
An uncompromising philosophy of quality that insists on only the finest ingredients
A devotion to freshness, baked right in our stores
Heartfelt service for every single customer
This is not PICK BAKE’s promise — it is our unchanging conviction.
The Tomorrow We Dream Of
PICK BAKE is not a dessert that simply fills your stomach, but an experience that fills your heart.
Thirty minutes in a busy day. While the tarts bake, forget every worry and enjoy the flutter of anticipation — a truly special moment.
Through our egg tarts, PICK BAKE gives you “a time of your own”: a brief escape from everyday life to enjoy a small luxury.
Be Different, PICK BAKE
A sweet revolution that makes an ordinary day special.
Experience it now at PICK BAKE.
