NEWS

[Asia Times] PICK BAKE opens pop-up at Hyundai Department Store Trade Center

[Asia Times, reporter Shin Jin-yeol] PICK BAKE announced that its pop-up store at Hyundai Department Store Trade Center is now open.

[E2News] PICK BAKE launches Strawberry Chocolat Egg Tart to celebrate opening at Hyundai Department Store Trade Center

Premium egg tart brand PICK BAKE is launching an exclusive Strawberry Chocolat Egg Tart to celebrate its opening at Hyundai Department Store Trade Cen

[The Public] PICK BAKE enters Hyundai Department Store Trade Center

Hyundai Department Store buyer Park Ji-hyun (left) and PICK BAKE manager Lee Chang-hyun (right) pose for a photo to mark the Trade Center opening.

[Delighti News] Noh Yu-min: “What is this crispiness?” — impressed after tasting PICK BAKE tarts

[Delighti.net, reporter Kim Hye-min] Noh Yu-min, the singer turned coffee artisan, recently visited PICK BAKE, an egg tart specialist in Seongsu-dong.

[Global Economic News] Egg tarts worth queuing for? The secret is “this,” baked fresh every day

PICK BAKE, an egg tart brand in Seongsu-dong, Seoul, is quickly widening its customer base by word of mouth. Analysts say its approach — baking in sto

[E-Donga] No to frozen, yes to baking every day: how PICK BAKE approaches the egg tart

PICK BAKE, an egg tart brand in Seongsu-dong, Seoul, is quickly widening its customer base by word of mouth. Analysts say its approach — baking in sto

[Daily Economy] Egg tart brand PICK BAKE celebrates grand opening of Seoul Forest–Seongsu store

Egg tart specialist PICK BAKE opens a new store in the Seoul Forest–Seongsu area on the 20th.

PICK BAKE at Coffee Expo 2025